Technology

What Is a Local SEO Citation and How Do I Use It

Did you know that there were almost 1.5 million startups filed with the government this year?

This is a promising surge that beats last year by almost half a million. With so much potential competition cropping up, it’s important to do everything you can for brand awareness. One aspect of generating brand awareness you should know about relates to local SEO citations.

Are you wondering what they are? Keep reading to learn all about local SEO citation and how you can use it to your advantage.

What Is Local SEO Citation?

Put in the simplest terms, local SEO citation refers to online visibility and has to do with internet pages that mention your business. This can appear just about anywhere and can take the form of your brand’s name, address, phone number, or all of the above. With this combination in mind, local SEO citation is sometimes referred to as NAP citation (name, address, and phone number).

These kinds of citations can be a great way to attract customers and make them aware of what you have to offer. If you want to do even more with SEO so that your brand can get as much exposure as possible, then feel free to click here.

Make Sure They’re up to Date

While you should definitely invest in local SEO citation so that your name and other information can get out there as much as possible, there are plenty of instances where this happens without you lifting a finger. This is helpful for online visibility but it’s important for you to keep track of these SEO citations so that you can confirm their accuracy.

If the phone number is wrong or out of date, for instance, then you can consider that a lost opportunity. Depending on the popularity of the citation in question, you could be losing a lot of business due to inaccurate information.

It’s worth searching your NAP on various search engines and noting all relevant appearances in digital directories and elsewhere. Be sure to contact any places that have inaccurate information and ask them to correct or update it.

You shouldn’t always rely on others to promote you via a local business listing, for instance. In fact, a newer or smaller business needs to put the footwork in so that you can get as much exposure as possible.

Are You Ready to Use Local SEO Citation?

Now that you’ve learned all about local SEO citation, you can start using it to your brand’s advantage. When you take charge of this SEO aspect, you can ensure that potential customers have the ability to find your place of business, whether it’s online or in person.

Did you find this article helpful for your business? If so, you’ll be delighted to learn that there are many more like it across our website. Among other topics, we’re dedicated to helping small businesses thrive with the latest tips and tricks. Don’t forget to check back for the newest content as it gets published.

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