The eCommerce industry continues to reach new heights, and it shows no signs of slowing down. It was impacted by the COVID-19 epidemic when it first broke out due to shipping and logistics difficulties. Quarantine shopping, on the other hand, resulted in record-breaking sales.
However, the digital world’s rapid pace can be daunting. There’s always something new to learn about new methods, technologies, and platforms. Businesses that are able to capitalize on eCommerce trends at the correct time can stay ahead of the pack with strategic link building.
Link building is one of the most crucial strategies for e-commerce entrepreneurs. By employing the right link building guide you can attract users from a variety of sources, which helps in generating good content.
One thing is certain. It is now more crucial than ever to keep a constant eye on the industry’s pulse. But, in terms of eCommerce trends, which ones are most likely to gain traction this year and beyond?
Here are some of the most important digital commerce trends to keep an eye on:
1. The rise of shoppable video content
Users spend up to 100 minutes per day watching videos on the internet. This led eCommerce businesses to invest in video marketing so they could show off their products and reach people who like visual information, for the sake of increasing productivity of their eCommerce businesses.
There was only one issue. People were required to exit the video, navigate to a different URL, search for the product, and then complete the checkout procedure. In summary, the customer journey wasn’t entirely smooth—prospects may still abandon the process if they found it too time consuming.
Thankfully, shoppable videos have become a reality! Video viewers can buy the product immediately from the video with a few clicks.
2. Strategies based on artificial intelligence (AI)
With personalisation being a major focus for eCommerce firms, artificial intelligence (AI) may actually help your brand communicate with customers better. Only advanced technology, such as AI, can enable advanced and hyper-targeted personalisation at scale.
3. Authenticity and sustainability in values and practices
Consumers and brands are becoming more environmentally conscious. As a result, customers are becoming increasingly more aware of whose brands they support. From what we know:
- 50% of survey respondents wanted to see more sustainable fashion.
- 75% of consumers want to see less packaging.
Brands in the e-commerce space are already reacting. Brands have made efforts such as going paperless, employing biodegradable packaging, and utilizing recyclables.
4. Mobile shopping is no longer just optional
Mobile devices are becoming increasingly important to consumers. As a result, e-commerce companies must go above and above to guarantee that their stores are mobile-friendly.
A mobile-friendly online store is now a necessary component of a satisfying client experience. Mcommerce, on the other hand, is more than just responsive mobile pages. Mcommerce refers to any creative and technological improvement that goes beyond the website to improve the client experience.
5. The availability of versatile payment options
Customers abandon their carts for a variety of reasons, one of which being a lack of payment options or accepting payments online.
You must cater to your consumers as an e-commerce firm. Increasing the number of payment options available can help with this.
Most online customers trust PayPal and Stripe, which are two of the most popular payment gateways. However, you should think about including Amazon Pay, Google Pay, Apple Pay, and other new payment options.
If your consumers are the kind to dabble in cryptocurrencies, you might want to include a few cryptocurrency payment methods.
Stay On Top Of eCommerce Trends And Never Miss A Beat
Shopping on the internet is always going on, with new ways to make customers’ lives better and grow businesses.
At the rate at which the market is changing, eCommerce business owners must stay up to date with developing trends. Every day, they must look for new ways to use the tools and new technologies that are coming out. They must also be ahead of their competitors when it comes to this.