The real estate industry experiences many upward and downward shifts since it’s dependent on various economic factors such as job growth and interest rates. It is also fiercely competitive and you want your company to be the one prospective buyers look for when they want to buy property.
A combination of these factors (and more!) makes it very difficult for new and small companies to survive in this industry. Therefore, to keep their doors open and stay ahead of the curve, real estate businesses have to constantly familiarize themselves with new trends in the property sector, especially when it comes to marketing.
While a few referrals here and there are good for business, they can only get you so far, and you need to be proactive about making your brand as visible as you can to potential buyers.
To help get your business in the face of the right customers, here is a list of five unique real estate marketing ideas that can help you turn potential clients into active buyers.
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1. Use of Social Media
Billions of people use social media platforms every day. They can be great channels for real estate agents to grab their target audience’s attention, interact with potential buyers and generate strong leads.
For example, you can publish professionally taken photos of the properties you’re selling on Instagram, Facebook, and Twitter. To gain more traction on your content, you can sponsor posts so that millions of people get to see the properties as they scroll through their social media feeds. You can also use LinkedIn to establish yourself as an expert in your niche.
2. Know Your Competition
To get ahead of your competition means knowing what your business rivals are thinking. As such, try and find out their strong selling points and strategies they’re using to get ahead in the market.
You can use this information to predict business trends, refine your own strategies, or exploit loopholes and market gaps that only you might have noticed.
3. Use a Strong Call to Action in All Your Marketing Material
As a real estate agency, you need to make sure that you are easily reachable. You need to communicate to your clients that they can easily and quickly access you by publishing your contact information on your website, brochures, postcards, and company social media platforms.
Including your face also makes you seem trustworthy and approachable. Remember that if clients cannot easily reach your business, how will they trust you with their money?
4. Sponsor Community Events
If you want your brand to be perceived as present within the local community, you can sponsor some local activities in the area where you have properties. This can help establish a strong brand image in that potential clients will see you as someone who’s involved in the local community and are, therefore, more reliable and trustworthy.
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5. Use Professional Photos to Market Your Business
First impressions are everything, including in the real estate business. How well you present your portfolio or current properties can either make or break a sale.
Therefore, invest in a professional photographer to produce the best quality photos that you can use on your website, social media, and even on brochures, flyers, and postcards.
Bear in mind that well-taken pictures will help sell the property before you even step in to do any sales work yourself. However, poorly taken photos will have potential clients lose interest in what you have to offer even before they think of reaching out to you.
Winding It Up
As the business landscape continues to evolve, marketers and business owners are coming up with new and innovative real estate marketing ideas to stay on top of the game.
So, the big question is, how do you grab the lion’s share of clients in such a market that’s as saturated as real estate? One thing that is a given is if you do precisely what other agencies are doing, you will get average results, and you won’t cover much ground as a business.
You need to show your potential clients that you are different in how you advertise your services. Hopefully, the tips highlighted in this article should provide a good picture of where you can start.