The ever-evolving landscape of digital marketing calls for skilled and efficient content managers who can keep up with the industry’s latest trends while managing a team, creating high-quality content, and driving results for their business. As we head towards 2023, the demand for advanced skill sets in content management is continually growing. In this blog, we’ll discuss the top three skills that every content manager must master by 2023 to stay efficient and competitive in this dynamic field.
Three skills for a good content manager
1. Data-driven Content Strategy
A key skill that content managers must possess by 2023 is the ability to develop and execute data-driven content strategies. Content creation can no longer rely solely on creativity and intuition. Instead, content managers need to leverage data to understand audience preferences, analyze content performance, and make data-informed decisions about new content ideas.
To achieve this, content managers must become proficient in using analytics tools, such as Google Analytics, social media insights, and content performance tracking software. They will also need to develop an understanding of key performance indicators (KPIs) relevant to their business and industry, which will help in setting realistic and achievable goals for their content strategy.
2. SEO and User Experience Optimization
Another crucial skill for content managers in 2023 is the ability to combine search engine optimization (SEO) with user experience (UX) optimization. As search engines continue to update their algorithms to prioritize high-quality, user-friendly content, content managers must stay current with the latest SEO best practices and ensure their content meets these criteria.
This means being able to conduct keyword research to target the right audience, understanding on-page and off-page optimization techniques, and ensuring that content is accessible and engaging across a variety of devices and platforms. Whether they are writing a listicle about the best HRM software or other topics, they should do proper keyword research to find the best keywords to target. Content managers must also keep in mind that UX and SEO are interdependent. By focusing on improving UX, content managers will not only create a better experience for their users but will also boost their content’s search rankings and overall visibility.
3. Multichannel Content Management
With the increasing number of digital platforms and channels that consumers use daily, content managers must be proficient in managing and distributing content across multiple channels simultaneously. Multichannel content management ensures that content reaches the audience through different touchpoints, where they are most likely to engage and interact.
For success in multichannel content management, content managers must have a deep understanding of various content platforms (e.g., websites, blogs, social media, podcasts, video channels, etc.) and which content types are most fitting for each platform. If you are going to use Instagram, then visual content would work best. Post thankful Thursday images, infographics, videos, and other graphics. Additionally, they should have experience in creating and implementing an omnichannel content strategy addressing various customer touchpoints and demographics. They should also need to learn how to take advantage of well-performing content. If they have a TikTok video that went viral, they can post it on other platforms as well. Using the SSSTikTok tool can be helpful if they want to post the video without a watermark.
In conclusion, the world of content management is continually evolving, with new technologies, platforms, and best practices emerging every day. The top three skills that content managers must master by 2023 are data-driven content strategy, SEO and user experience optimization, and multichannel content management. By acquiring these skills, content managers will maintain a competitive edge in the industry, adapting to its ever-changing landscape while driving results for their business. Business owners and content management professionals should invest time in improving these skills to ensure they stay relevant and successful in the coming years.