Introduction
AI has come a long way in delivering massive computational powers, but it hasn’t achieved much when grasping human emotions. AI, though not in nascent stage but is still learning and lacks a human touch. It still performs many tasks by robotically responding in a fixed manner irrespective of the context. It provides insights into business matters without gauging the emotions and needs of the end-user.
This prompted the need to design an AI approach that adds the human touch to AI by teaching it when to take a step back and put the control back into human hands.
This article introduces human-centered AI for harnessing the power of AI solutions
What is Human-Centered AI?
Human-centered AI or HCAI is the research inspired by the depth and diversity of the human mind. AI is concerned at each step with its ethical impact on people and society and intended to augment human capabilities rather than replace them. Human centered Artificial Intelligence puts the user (human) first.
The idea behind the Human-centered AI approach is to always think about the people behind the data, whose data is, how we are using it, does that data identify people, or if they consent to it. It gives a vision of machines augmenting humans and encouraging our best tendencies towards each other instead of replacing humans with supposedly superhuman capacities.
The following excerpt can better explain this approach –
“In early 1997, before Alexa and Siri were conceived, I engaged in several public debates with MIT Media Lab professor Pattie Maes about the future of computing and artificial intelligence. The starting place for our disagreement was the question of control. Maes was advancing a vision of machine autonomy, of the proactive “software agent” that “can take the initiative because it knows what your interests are.” I offered a different vision: software designs give users high understanding and control over their AI-enabled devices to preserve human agency. “
What are the business benefits of human-centered AI?
From a business perspective, human-centered AI is needed to understand the customer’s underlying desires, aspirations, and needs, thereby deciphering and predicting customer behavior patterns with extreme accuracy. Human centered artificial intelligence does this by applying advanced analytics to combine data and human science knowledge, which results in specific behavior information.
HCAI ensures that humans remain in charge of the algorithm when the machine’s ability to empathize with humans is close to none. Such a responsible AI model assists with getting buy-in from people and reduces fear around data collection and gathering.
Given below are some of the most prominent business benefits of human-centered AI –
Responsible AI Development and Deployment
It is common for algorithms to develop one-sided decision-making if trained with selective data sets as per the training requirements. However, it can improve its ability to make fair decisions by empathizing with humans only if it gets the data needed.
Human-centered AI solutions help in identifying biases in data and algorithms and recommends action to ensure fairness. Human centered artificial intelligence is explainable, transparent, and understandable to provide confidence to the professionals while they make business decisions.
Human-centered AI learns from human input and collaboration, focusing on algorithms among a larger, human-based system. It is defined by continuously improving systems with the help of human input while providing an effective experience between humans and robots.
Better Informed Decision Making
The goal of HCAI is to enhance, augment and support humans rather than replace them. Thus, it enables business owners to make better-informed decisions and strategize effectively against current and unforeseen challenges.
HCAI uses machine learning and human input to combine data and human science to make dramatically accurate customer behavior predictions. This helps companies in delivering hyper-personalized customer experiences through responsible AI solutions.
Build Successful Software Solutions and Products
Human-centered AI applies behavioral science principles to technology to tap into the user’s psyche and understand their subconscious preferences, which shape their behavior patterns while using certain products and services. The sheer accuracy of mapping the micro-changes in customers’ behavior patterns helps developers and product designers craft more engaging, satisfying, and rewarding user experiences.
Help Humans with Reliability and Scalability
At its core, AI’s purpose is to help humans expand their information processes to a bigger scale without losing out on data integrity. HCAI takes a human-centric approach by taking up the computational heavy lifting while it takes human beings’ cognitive and emotional input. As a result, it takes human thinking abilities to soar higher by allowing our ideas to scale without compromising data analysis.
Conclusion
Human-centered AI gives a promising direction to design responsible AI solutions that support self-efficacy for humans, clarify and promote our creativity and responsibility, and facilitate social participation.
By working with AI, we can learn new things. It can help us to shed our human bias and look at problems in a new way. With human-centric AI, we are not seeding our decision-making to machines. We are using responsible AI solutions to improve our abilities by finding new insights.
