Engaging the services of an SEO company is one of the best things that you can do for your business. Digital marketing is a big and scary world and organic optimisation provides the best long term ROI so it’s certainly something you should be on top of. An SEO company will be able to help with many aspects, both on and off your website and today we’re focusing on what external improvements they can make to help your business grow.
They Research Keywords
One of the main things that an SEO company will do that can greatly benefit your business is to research keywords. While you’ll obviously know what you’re looking to sell, there’s a whole lot more to finding the correct keywords than simply selecting the name or type of your product. An SEO company will be able to discover what your ideal buyer is searching for and find new markets for your business making them an invaluable asset for your company.
They Build Backlinks
Backlinks are crucial to the success of your website, but they’re also quite hard to build. Finding relevant sites with a high domain authority who are willing to link to your product or content is time consuming and often disheartening, however, a good SEO company will be able to take control of this process for you and, by extension, help you build your own domain authority.
They Keep An Eye On Google
Google and other search engines are constantly changing what factors they consider when ranking search results and keeping on top of these alterations is a full time job in and of itself. While there will always be core factors that take importance (such as your relevance to the search term and quality of your content) many supporting factors that can have quite a large impact on your ranking are constantly fluctuating. A good SEO company will keep on top of these changes and ensure that you’re kept up to date in regards to what needs to be done on your site to ensure the best results.
They Track Trends
Another important thing that your SEO company will stay on top of is search trends. Much like journalistic pieces need a hook if they want to gain traction in the news, your site will need to be across search trends (in addition to trends within your industry) if you want to get the best results. Your SEO company will be able to track these for you (although you should also be personally keeping up with industry trends) and advise as to what type of content or offers you should be providing in order to stay as relevant as possible to your target market.
They Monitor The Competition
Finally, your SEO company shouldn’t just be working to improve the optimisation of your website, they should also be tracking your competitors and helping you stay one step ahead. While it isn’t always possible to beat everyone in every aspect, your SEO company will be able to ensure that as long as you follow their guidance, you’ll be able to keep up with optimisation and content that the businesses you compete with are making. This is different to standard competitor analysis and the value of tracking their rankings (and what they’re doing to achieve them) should never be underestimated.
Optimising your site for search engines isn’t an easy job and if you’re not properly trained in what needs to be done, it can be easy to miss pieces (and in turn, miss out on rankings). What happens on your site is only one piece of the puzzle so be sure to discuss a full strategy with your SEO company to ensure maximum results.