A blog’s viewership is mostly driven organically. Readers search for their queries on Google and will visit your blog if it matches the search query. However, there is cutthroat competition on the internet. There are many websites out there that are competing to gather the attention of your target audience. When you write a blog, you really need it to stand out. Therefore, avoid these 4 common mistakes to ensure your blog breaks through the clutter on the internet.
Write Blogs That Are Aligned with Your Organization’s Objectives
We all think of ideas that interest us. We should keep in mind that we are not the only readers of our blogs. Your target market may not necessarily think and act like you do.
As a blogger, you will get topic ideas at random times while doing your daily activities, like taking a bath or while exercising in a park. While it is okay for ideas to emerge at random times, your idea itself should never be random. An idea may be good in general or it may be something that is of your interest. But that does not necessarily mean it is good for your organization as well.
You need to be on the same page as your organization. Your blogs need to be aligned with the goals of your organization. Your audience will read your content only if they believe it will provide a solution to their problems. Your organization will only grow when its customers feel they are providing a cure for their problems. Hence, your content should assist in meeting these growth goals. When writing blogs, you should really be thinking about the things that plague your organization’s industry and how those concerns can be addressed.
Look For Ideas That Your Target Audience Can Relate With
At times while blogging, we get so immersed in our topic that we forget our target audience. You want your content to generate good traffic. To achieve this goal, you will need it to relate with your target audience. If your audience is unable to resonate with your blog, they will not be pushed to take the action you desire from them.
Put yourself in your audience’s shoes. That way you will understand their pain, which will get you geared up to remove that pain. You need to bridge the gap between your audience and your content. You should be consciously thinking about your audience’s concerns. If you are not, then you are just wasting resources writing content without a solid purpose.
Write the Way You Talk
We often make the mistake of being too formal when we write blogs. Blog writing is a lot different than writing a college assignment. However, novice bloggers treat their blogs as college assignments as that is what they have experienced writing up till that point. The problem is that people generally don’t like reading term papers.
Most people tend to not read the entire post that they view. Your audience will be kept interested if it is effortless to read your content.
Keep a conversational tone when writing. Your audience will feel you are more approachable if they feel you are talking to them. Treat your blog like a reality show. People like interacting with people who are real, not someone who is putting up a performance. Loosen up and add humor to your writing. It will make your audience comfortable.
Don’t Tell Your Personality, Show It
You are mistaken if you think people care about you as a writer. No one cares. New bloggers think people will inherently be attracted to their stories and the things they like. That is simply not true. Unless you are famous or if you have achieved something noteworthy, no one will be interested to know your story. People will be interested to know what they can learn from you.
Add glimpses of your personality in your writing without overshadowing your topic. This will make your audience feel more comfortable with yourself. The way you do this is your call. Some people enjoy humor while others make references from pop culture. So it could be anything that suits you.
There are a lot of things to consider when you are writing blogs. We have mentioned some of the mistakes writers make and how to avoid them. Your blogs will help you connect with your audience. But before making that connection, you need to have a reliable internet connection. Spectrum – CS offers you the reliability you need to stay connected. With Spectrum, the world is at your fingertips.